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MIND
Introduction
First, it's important to differentiate between the brain and the mind. Your brain is a physical organ that stays in a fixed place in your body (unless maybe, you get a lobotomy). Your mind, however is a less tangible thing than the brain. It is the part of you that is aware, also referred to as your consciousness. Whether it's spiritual (as some people believe) or a result of the firing of neurons in the brain (as other people believe) is immaterial to this discussion. What's important for this conversation is that when we're talking about the mind, we're not talking about lobes of the brain or anything that is lodged in a specific physical area.
When discussing the mind, there are three basic areas to consider:
- the conscious mind
- the subconscious mind
- the unconscious mind
The conscious mind is the part we're aware of and think with. It is easily manipulated (i.e. you can change your mind when presented with a compelling argument), and it's the part of our mind we are most familiar with. When someone refers to "my mind" in a conversation, this is usually the part they're speaking about.
The unconscious mind is the creator of dreams. Its job is to sort and organize the millions of pieces of data you've been exposed to. I always think of the unconscious mind as a file clerk in a gigantic room full of file cabinets. Some rare bits of information get dismissed as trash, but most of it gets filed away in case it's useful later. This is a huge job.
Consider everything you're being exposed to in this moment alone through your five senses. Right now, I hear the birds singing outside, a neighbor's dog barking, the wind blowing softly, the hum of the overhead fan, cars going by down the mountain below me, a clock ticking somewhere in the other rom, and my dog whimpering. Most of those things my conscious mind knows to disregard because they're no threat to my safety and require no action from me to proceed. I imagine all of those as filed in my unconscious mind in some sort of reference file, but my dog whimpering is filed elsewhere, and tagged as important. Because of previous experience with her, I know that she's thirsty and since she has trouble getting up these days, there is an action required on my part to alleviate her discomfort: bringing her the water bowl (and some treats, just because).
That example is what only 1 of my 5 senses was picking up over the course of 3-5 seconds. I just identified 7 things, so if you extrapolate that VERY conservatively to 10 different stimuli over the course of a minute, that is 14,400 auditory stimuli my brain is processing in a day (1,440 minutes in a day times 10 auditory stimuli per minute). Multiplied by your five senses, that's 72,000 bits of data to sort. And before you think to subtract sleeping hours, your senses do still register things while you're sleeping, even if you're not consciously aware of them. Having a four-month-old baby in the house, I understand why babies sleep so much--everything is new to them! Sleep is when our unconscious mind is in charge; if babies didn't sleep most of the day, how could their new brains possibly organize all that data?
And think about what happens if you're sleep-deprived. When your unconscious mind doesn't have dedicated time to sort through the day's information, your memory and other cognitive skills suffer Why? Maybe because you're unconscious and conscious mind are warring over who gets to use the brainpower....
I saved the subconscious mind for last because it is the most complicated, and for our purposes, the most important. The subconscious mind is where mental programs are created and carried out. If you want to change the mental programs you're running, the subconscious mind is where you 'll need to focus.
Intellect
The understanding or mental powers of a particular person.
Self
An individual's typical character or behavior
Ego
The part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.
Rational mind & Thinking
Is the ability to consider the relevant variables of a situation and to access, organize, and analyze relevant information (facts, opinions, judgments, and data) to arrive at a sound conclusion.
Memory
The faculty by which the mind stores and remembers information
Intelligent
The ability to acquire and apply knowledge and skills
SOUL
What is Soul?
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Connection to life source
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Being here and now
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Going inward
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Being God
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Self love & Self actualization
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.